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 Welcome to
Keywords
Biz. This site is all about
how to get a better ranking in Search
engines , how to use
keywords and optimizing your website. Keywords and
META TAGS
are important things and we know all about them and use our knowledge to get you a better ranking in search
engines.
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Can
an SEO Company Guarantee Top 10 Search Results?
by
Jamey Perkins
Can a person guarantee you that if you go
to Vegas next year, you will hit it big? If they can, can I
have their phone number? The real answer is no way. There are
a whole lot of SEO companies
out there that claim to be able to wave their magic SEO wand,
and get you placed in the top of all the major search engines.
The truth is that SEO is more like playing Blackjack, than an
instant purchase with your credit card. Sure, there are
probably lots of things that a good SEO firm can do to
increase your rankings in search
engines
. But when
it comes right down to it, search engine optimization is like
playing Blackjack, in that you can’t guarantee someone to hit
it big at the tables, but you can probably show them some
things to increase their chances of it.
What if I were to tell you that I
could get you into the #1 spot in Google for your keyword
phrase? How do you know that 10 other SEO companies out there
are not telling their client the same thing? In fact, that is
more than just a real possibility. What happens to 10 of the
11 websites that were guaranteed to get the first spot? Well,
they don’t get it. They may not even get the first 5 pages of
results. My point is that unless your business is the only one
of its kind in the world, other websites are in direct
competition with you on the Internet, and not everyone can be
ranked first.
Search engine
optimization is
about being unique. In this day when the World Wide Web is
growing by leaps and bounds daily, it is very difficult to
offer something that is unique, and I am not just talking
about the product you’re selling. I am talking about offering
the web community a complete website that is not just a copy
of someone else’s. A website that has good and unique content,
that is updated and changes regularly. If your website is all
about selling “Green Squares,” and there are a thousand other
sites offering the same thing, how are you going to offer up
something that search engines are going to find unique? It is
back to finding your niche, and updating the information about
your niche frequently.
Someone once ask me, what I would
charge them to optimize their website. My answer was “For how
long?” they sent me an email back that just said, “I don’t
understand. I just want you to optimize it and then leave me
alone.” Okay then, I can do that. But, you’re not going to be
happy with the results. Sure, I can jump in and do some work
on your website. You might even hit the top 20 results in a
couple of months. However, you won’t stay there. In a short
time, you will be just about back to where you were. Good SEO
means constant work. It means watching the competition, and
keeping up. If you are #1 right now, the odds are stacked
against you to stay there. Any other company that wants your
spot will be doing what they can to bump you
down.
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Good search engine optimization is a partnership between
your you and your SEO firm. It means long hours of research
for your SEO Company, and training for you. Part of being good
at SEO, is training the company you are working for to keep
their ranking. If the content on your site needs to change and
update, who is going to write that content? Me? I don’t know
anything about selling squares, and I really don’t want to
learn. A good SEO firm can guide you in what type of content
to use, and where to place it, and what keywords or phrases to
use, but in the end, you get to do the work of typing it out.
So many companies out there are going
to try to tell you that you will hit it big in Vegas the next
trip. In the end, isn’t it really all about learning how to
play, and how nice the dealer is to you when you get there?
Getting higher rankings
in search engines is really no different. It’s all
about learning how to compete, staying in the game, and
playing it until it’s time to go home.
Jamey Perkins has spent the last few years working in
website design at www.siteexpressions.com. He is currently
studying SEO techniques to further provide better service to
his web design clients. You can visit his website on Search
Engine Optimization at www.optimizingwebsite.com and learn more about
his techniques. This article is free to use and copy, provided
that it is not altered, and all links remain active.
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May 1, 2005
